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Big Data Analytics: Turning Big Data into Big Money /Frank J. Ohlhorst 著

出版項
U.S.A WILEY 2012
語文
英語
稽核項
160 p. 圖 24公分
ISBN
9781118147597 hbk. 新台幣$1750
條碼號保管單位架區索書號/卷期流通情形預約/申調數
023146資策會資料中心圖書區B 658.4 Oh4 2012 c.1請登入會員 
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內容簡介

Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.

● Reveals big data analytics as the next wave for businesses looking for competitive advantage
● Takes an in-depth look at the financial value of big data analytics
● Offers tools and best practices for working with big data

Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. from how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

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